Advisory services for energy platforms.
Hudson Advisory
Value Engineering
Turning technically sound ideas into financeable platforms.
We take viable technology or business models and build the financial architecture that institutional capital requires. The structure, governance, and positioning to move a platform from promising to fundable.
What Hudson Advisory Looks Like.
Structured Finance + Capital Raising
Designing the capital structure that makes institutional money possible — tax credit frameworks, safe-harbor transactions, project finance architecture.
Organizational + Management Design
Building the team structure, governance, and operational foundation a platform needs before it can scale.
Institutional Positioning
Shaping how a platform presents to capital markets — the narrative, the materials, and the relationships that get a deal from concept to close.
Where this has worked.
Heritage Energy Holdings
2025 · Texas · Purely Advisory
Heritage had a compelling distributed generation platform — solar, battery, and licensed retail operations across ERCOT. The technology worked. The structure needed to be financeable. Hudson served as exclusive advisor, designed the capital structure, and closed a $28.5M senior secured financing under year-end deadline pressure. Heritage is now scaling across dozens of Texas locations.SolSource / Propel
2024 · Residential Solar · Advisory + Investment
Hudson founded SolSource after identifying the need for a new residential solar product: one that could monetize tax credits and IRA adders while still giving homeowners a clear path to ownership. Hudson built the company, product structure, pricing strategy, capital stack, and go-to-market plan. Hudson also assembled the partner ecosystem around the platform, including leading industry manufacturers and distributors, legal and tax counsel, tax-credit buyers, appraisal support, ITC insurance, and validation infrastructure.
The result is a Hudson-created platform designed for the post-IRA residential solar market: tax-credit-driven, institutionally structured, and built around homeowner ownership. That same founder-level experience now informs Hudson Advisory’s work with clients by helping teams convert market opportunity into financeable platforms with the structure, partners, and diligence foundation institutional capital requires.
You have the technology and the team.
The structure isn't there yet.
That’s where most platforms are when they find Hudson.
Not looking for capital — looking for the partner who can make capital possible.
If that’s where you are, we’d like to hear from you.